Lamborghini Huracán – Virtual User Experience of a Different Kind
CategoryExcellent Communications Design – Interactive User Experience
DesignDassault Systemes 3DExcite
Fans of luxury automobile manufacturer Lamborghini can now experience the Huracán sports car in an entirely new and interactive way via a web configurator and game app: They simply configure their dream car in photorealistic definition and share it over social networks. In addition, the personalised car is available for a virtual test drive on the track. Potential buyers are thereby drawn to the brand by fun and emotions. The entertaining and exciting app mirrors the increasing use of gamification and is therefore very much in tune with current trends.