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WINX The Riverside Tower
German Design Award - SPECIAL MENTION

WINX The Riverside Tower

Marketing Concept

Category

Excellent Communications Design – Campaign and Advertising

Client

DIC – Deutsche Immobilien Chancen AG & Co. KGaA

Design

Nordisk Büro Plus GmbH - Frank Lottermann

The marketing campaign for the riverside tower WINX consists of premium compliment cards, an exciting multipicture website, an App and an exclusively designed brochure. A unique highlight of the campaign were the marketinglounge and the showroom, situated directly on the MainTor area. The DIC - builder of the MainTor district - let her guests peek into the future appearance of the buildings. The centerpiece of this presentation was a video installation, projected onto the walls of a cubus.


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