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Lamborghini Huracán – Virtual User Experience of a Different Kind
German Design Award Special 2016

Lamborghini Huracán – Virtual User Experience of a Different Kind

Web special

Category

Excellent Communications Design – Interactive User Experience

Fans of luxury automobile manufacturer Lamborghini can now experience the Huracán sports car in an entirely new and interactive way via a web configurator and game app: They simply configure their dream car in photorealistic definition and share it over social networks. In addition, the personalised car is available for a virtual test drive on the track. Potential buyers are thereby drawn to the brand by fun and emotions. The entertaining and exciting app mirrors the increasing use of gamification and is therefore very much in tune with current trends.


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